Link Building Using ‘White-Hat’ SEO Practices
Wanted to take a moment to discuss some of the most popular seo link building strategies to improve your Google page rank position. If you’re vaguely familiar with my blog content, you know that I generally write about marketing strategies such as search engine optimization using keywords, back linking, and social media marketing. But in this post, I’m going to focus on several other seo link building techniques that you can use to build your online presence to new levels. I’ll also give a couple of examples of things you shouldn’t do that will get your hand slapped for attempting to “cheat the search engines’, especially Google. Network marketers must practice what is known as ‘white-hat’ seo link building techniques to ensure that Google and other search engines, such as Yahoo and Bing will crawl your site or blog looking for relevant keywords and quality content that will increase your position in each search engine. Link building is vital when implementing search engine optimization and can dramatically increase your page ranking. Although quality content and keyword optimization help your efforts, link building is another aspect that can’t be ignored. Search engine optimization is basically a three-headed monster, with quality content, keyword optimization, and back linking working together, I guarantee you will be ahead of your competition in search engine results and can possibly make the first page of search engine results within Google in 90 days or less.
White-Hat versus Black-Hat SEO Practices
Now getting your website or blog ranked on the first page within 90 days can be a daunting task, but with a consistent work ethic and use of ‘white-hat’ seo link building practices, this could definitely be accomplished. Let’s discuss a couple of white hat link building practices and give some insight in how these practices can assist you in getting noticed. Before we begin, I also want to emphasize that there are other practices known as ‘grey-hat’ where these practices can either help or hinder your chances of ranking within the search engine depending on how these are implemented and used, but for the scope of this blog post, we’ll focus on white-hat and black-hat practices.
Some white-hat seo link building practices are:
- Make comments on others blog – One of the best ways to create quality back links is to comment on other people’s blog content related to your niche market. This not only helps your page rank, but helps to build relationships with other bloggers in your niche in an effort to drive targeted traffic to your blog. One caveat to this is that you really want to find blogs that have some sort of authoritative page rank found within Google. What I mean by this is that if your blog is currently a Google page rank of PR0 (page rank 0), you really want to find blog that have a higher page rank than your own. Say for instance, you want to find blogs with a page rank of at least a PR2 to post comments too. This way, when someone clicks on your comment from that blog, Google will follow their click to your website or blog, improving your page rank.
- Publishing links to provide ping backs to other blogs- To be honest, I just started using this form of creating back links and for the most part, it works. How ping backs work is you find websites online that are closely related to either your blog content or your niche market. When writing new content to your blog, you can add generally 2-3 links at the end of each blog post that support ping backs (this is sometime stated on the ping back website, but there are seo link building tools that can determine whether a site allows ping backs or not. I generally use Market Samurai, where the promotion module shows you exactly which blogs and web 2.0 sites allow ping backs. Now for ping backs to be effective in your seo strategy, the author of the website or blog must approve the ping back from your blog to have a link to your site populated on their blog automatically. Ping backs are basically a crap shoot, authors may or may not approve your ping back, but it’s still worth the effort.
Black-hat seo linking building are basically no-no’s in the world of network marketing and often times can be seen by other marketer’s as being an unethical marketer looking to cheat the system. But like most things in life, you’ll always find a few bad apples out of the bunch that don’t play by the rules. Some black-hat techniques are:
- Paying for back links – You would be surprised just how many services are out there offering to create back links for you. I almost got sucked into the thought of paying for back links and not having to worry about that aspect of search engine optimization, but after doing some research I noticed that this was not a good idea and could potentially undo what I had already worked hard to establish. Google especially frowns upon the use of paid back links and they reserve the right to slap you on your wrist by reducing your page ranking because of paid back links.
- Leaving spamming comments on others blogs – This practice is definitely not recommended and can hurt you even more than purchasing back links. As a blogger, there’s nothing worse than having spammy comments that are not even vaguely related to my niche blog, just for a cheap shot at getting back links. This frustrates me to no end, but there are people who do it and there are ways to combat against spam comments. For my blog, I use a Word Press plug-in called Akismet that identifies spam comments that are written on my blog and I can sift through all the comments to determine which one are legit and which are just trash. If you don’t have this plug-in, I highly recommend you install and activate it.
These are just a few seo link building strategies that you should apply to your blog to get valid, legit back links to your blog without getting pinged by Google for bad search engine optimization habits. In this post, I wanted to make you aware of these practices to ensure you get your website or blog content ranked and not regress by using black-hat practices that will only hurt your ranking in the long run. If you have any other suggestions or techniques that could be used in seo link building, please leave a comment here on the blog. I look forward to reading and replying to your comments as I welcome all marketing ideas and strategies pertaining to network marketing.
Also, check out these websites related to other seo link building strategies that you can use to get your content ranked.
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