Attraction Marketing Is About Building Your Brand Online
Internet marketing is quickly becoming the best way for individuals to make money online, whether it’s promoting their own products or through affiliate marketing. One aspect of being an internet marketer is building yourself as a leader or mentor in the field of internet marketing through using a very effective tactic called attraction marketing.
If you’ve ever noticed some of the most successful internet marketers in the world, such as Rob Fore, David Wood, Tracey Walker, and a host of others in the game, have all made a small fortune using attraction marketing as a way to get people to chase them online when it comes to recruiting people into their respective online opportunities, instead of them having to go out and recruit themselves.
Attraction marketing builds on the premise that you are establishing yourself as a leader by providing valuable content to your potential target audience. This can be done in many ways, which I will touch on here on the blog. The key to attraction marketing is having the ability to build your brand using content that helps others perceive you as a mentor or leader in your respective niche.
Effective Techniques To Build Your Business Using Attraction Marketing
Okay, so you want to build your brand online and have people knocking down your door waiting to throw money at you for whatever products or services that you have to offer. Attraction marketing can accomplish this in several ways, many are quite obvious when it comes to creating relationships online, but most of these techniques take some practice while utilizing various marketing tools and resources to accomplish an effective attraction marketing campaign online.
Getting people interested and wanting to know more about your business can be accomplished if approach in the correct way. Did you know that 90% of individuals online trust peer recommendations,while only 14% of people trust online advertising when it comes to converting leads into sales. This study exemplifies that if you build genuine, valuable content online, people will more than likely trust you and want to learn more by entering their information online as opposed to blatant direct marketing tactics.
First, as I mentioned earlier, providing content is your best offense for having people find you online. Use marketing tools such as a blogging platform to provide frequent posts on a particular interest of yours that you have adequate knowledge of is a great attraction marketing technique. This along with search engine optimization is a really good way to build a steady following and gets people interested in learning more about you and your product or service.
Another way to establish attraction marketing is to publish your content on as many related websites that reinforces your service or product that you’re trying to promote. For instance, the use of Website 2.0 sites are really good when it comes to attraction marketing. Sites such as Hubpages and Tumblr are really good ways to generate targeted traffic to your site and content.
Article marketing is another really good way of utilizing attraction marketing. One way I use article marketing to have people look for me online is by not giving away everything about my particular product or service that I’m promoting. You want to give enough information within the article to have them wanting to click on your link to your capture page or sales page to get more details about your primary or affiliate opportunity.
But one of the best techniques of using attraction marketing is the use of special offers. I can’t tell you how well this works, no matter what you’re promoting. You want to lead with value, not only with the content or copy that you write online, but giving the potential lead something for FREE that will reinforce what your content, service, or product is about. A special offer can be anything such as a FREE e-report, e-book, a trial version of what you’re offering, a discount of some kind, and even the use of a contest or sweepstakes. I’ve used several of these within my customized capture pages and they work great for attraction marketing and generating leads to my business!
Attraction Marketing Tools And Resources
One of the best ways to implement attraction marketing is through using specialized marketing tools, training, and resources that will help ease the process of building content for your online business and have people hunt you down. There are several marketing systems out there, but I use one that’s a one-stop shop for all your marketing needs, that has helped me generate targeted leads of people looking for me to learn more about my online opportunities. If you want to learn how I’m doing this, please click here to be taken to a brief video presentation once you enter your information. I want to help people establish financial freedom. If you’re looking with help in various aspects of internet marketing, please feel free to ask a question or leave a comment here on the blog.